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Product Diaries: Tagging

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Tarek Mokhtar
Tarek Mokhtar

We kept hearing the same thing from customers:

“I need to know how much we’re spending at each location.”

“Tracking event budgets is a nightmare.”

“We have no easy way to see costs by project.”

Restaurants wanted visibility across branches. Retailers needed to compare spending across locations. Event organisers struggled to break down costs per event. Construction managers had no clear way to track site-specific expenses.

Everyone had the same challenge: their financial data didn’t reflect how their business actually operated.

So we built Swypex Tags. 🏷️

A simple way to label and organise transactions, tailored to how each business operates. Whether it’s tracking expenses by budget, branch, or project, Tags make financial data clearer, more meaningful, and actionable.

The result? Over 13,000 transactions have already been tagged on the platform. Customers tell us they’re seeing more detailed budgeting, sharper financial oversight, and a greater sense of control.

At Swypex, we believe finance should adapt to the way businesses operate—not the other way around. That’s why we build products that are personalisable, adaptable, and designed to solve real-world problems.